Social Media

A furniture maker’s Instagram post of a rust armchair on a phone propped against a sugar bowl at a marble café table.

Service details

Includes: Plan, Design, Posts, Replies, Ads, Reports
Refined and signed off by: Will Derman, Dave Derman
Note: Can’t we just post the same thing on Facebook, Instagram and LinkedIn?

A post copied to Facebook, LinkedIn and Instagram gets cropped on one and cut short on another. Your posts are shaped for each platform, caption and graphic alike, so none gets cropped or cut short.

Scope

Plan
Which platforms suit your business and what goes on each, such as new stock on Instagram and job ads on LinkedIn, in writing.
Design
Your brand in every post, sized and shaped for the platform it goes on.
Posts
Captions, graphics, slides to swipe through and short videos, from your news and footage.
Replies
On a monthly plan, comments and messages answered as your business, every reply approved by us first.
Ads
On a monthly plan, ads on Facebook, Instagram and LinkedIn that we write, design and run. You approve each ad first.
Reports
A report each month in plain words, on a monthly plan. Your graphics and videos as finished files. The working files stay with the studio.

A furniture maker’s showroom news as three posts on a desk: all three on a laptop, LinkedIn on a tablet, Facebook on a phone.

A phone on a tabletop tripod on a walnut stool filming a rust armchair in the sun, the chair live on its screen.

A furniture maker answering Instagram comments, one about a chair’s wool, on a phone leaning on cloth books on a walnut desk.

Process

01
Brief
We take your brief, then read what you post now and what your customers keep asking.
02
Platforms
We plan what to post on each platform, and pick the ideas worth making.
03
Drafts
We write and design each post as it’ll look on its platform, and refine every one.
04
Sign-off
Will and Dave sign off every post, and so do you, before it goes out in your name.