SEO & SEM

Google’s results for “deli near me”, a deli listed first, on a phone on a leather armchair’s arm beside tea and glasses.

Service details

Includes: Audit, Fixes, Pages, Listings, Ads, Reports
Refined and signed off by: Will Derman, Dave Derman
Note: Why doesn’t our website show up on Google for what we sell?

Pages written in a business’s own words miss the ones its customers type into Google. Your pages use the words your customers type, in every heading and every sentence.

Scope

Audit
What stops Google reading your site or slows it on a phone, and whether AI answers name and link to you.
Fixes
The fixes the audit calls for, made in your site’s code or its content management system (CMS).
Pages
What your customers ask Google and ChatGPT, answered in new pages and articles, or in yours.
Listings
If you meet customers in person, the right hours and number on Google Maps and the directories they check.
Ads
On a monthly plan, ads on Google that we write and run. We read the searches they show for and block the wrong ones.
Reports
The audit in writing, and Google Search Console and Google Analytics set up. On a monthly plan, a report each month in plain words.

Google Maps directions to a deli on a phone in a car’s dash holder, brick shopfronts beyond the windscreen at golden hour.

A shop’s black front door ajar at golden hour, shelves lit inside, a brass bell above it and a bay tree in a pot beside.

A deli’s monthly search report from Graaft on a tablet on a back-office desk, beside a coffee, keys, glasses and a cash tin.

Process

01
Brief
We take your brief, audit your site, and decide what to count, such as calls and enquiries, before anything changes.
02
Searches
We list the searches that matter, pick what’s worth a page or an ad, and write both.
03
Changes
We make the audit’s fixes, in your site’s code or its CMS as needed, and check every change.
04
Sign-off
Will and Dave sign it off and put it live. Monthly plans start from the calls and enquiries counted first.