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Oiltech Systems

A fabricator welding a cylinder flange, sparks flying, an Oiltech hard hat on the wall.

Project details

Client
Oiltech Systems

Made for the workshop floor, not the brochure, Oiltech Systems’ identity came with a website that explained its work to engineers.

Brief

For forty years, Oiltech Systems has built hydraulic cylinders for steel plants, mines and power stations. It needed one look wherever its name appears, from the cylinders and site kit to the stationery and website.

A scuffed white hard hat with the oil-drop monogram, hanging on a rusted steel column.
The oil drop alone on white: the navy drop and its red flame.
Navy and white business cards on a worn desk beside callipers and a hydraulic schematic.
A fitter tightening the fittings on a hydraulic cylinder's flange, an Oiltech hard hat and drawings on the bench.

Colour

  • PrimaryOiltech Navy#033F5C
  • AccentOiltech Red#CB1428
  • SecondarySteel#8A929A
  • GroundWhite#FFFFFF

Type

  • Aa, set in Helvetica Neue Condensed BlackPrimaryHelvetica Neue Condensed Black
  • Aa, set in Bebas RegularSecondaryBebas Regular

Approach

  • Colour

    Navy and red chosen to work under welding light and against workshop grey.

  • Type

    Helvetica Neue Condensed Black and Bebas, neither of which thins out at a distance.

  • Website

    A holding page from day one, then a five-page site with eight kinds of hydraulic project.

A rugged laptop on a workshop bench showing the home page, Advanced Hydraulics, the hard hat beside it and a fitter at the cylinder behind.

Result

An engineer could see all eight kinds of hydraulic project on one service map, and the four services on the home page. Until the site was ready, a holding page stood in from the first day.

The home page from its top: Advanced Hydraulics, We are Oiltech Systems, then Our Services.
The About page from its top: About Us over the workshop, then the company's story.
The cards by a brass desk lamp in the drawing office, callipers on a hydraulic schematic.
The Hydraulic Projects page on a rugged laptop on the workshop bench, an Oiltech hard hat beside it, a fitter working behind.
The Services page from its top: four services, the figures in navy, then Our Clients.
The Hydraulic Projects page from its top: eight kinds of project, two rows of four.

Credits

Design and build
Will Derman