Branding

Service details

Includes: Research, Positioning, Identity, Voice, Guidelines, Assets
Refined and signed off by: Will Derman, Dave Derman
Note: Our brand looks dated. Do we need a rebrand or a refresh?

Most identities are designed for the launch deck and fall apart at 32 pixels. Your identity holds at every size, from the shopfront down to the social avatar, and your team gets the rules to keep it that way.

Scope

Research
What your competitors look like and promise, and the colours and claims they all repeat.
Positioning
Who the brand is for, what it offers them and why they’d choose it, in one line.
Identity
A logo, typefaces, a colour palette and an image style that belong together.
Voice
A tone of voice, down to the words the brand never uses.
Guidelines
Rules and worked examples your team can follow without us in the room.
Assets
Your logo and colours as finished files, with your typefaces named and licensed. The working files stay with the studio.

Process

01
Brief
We take your brief and map your market, then tell you if a refresh or new rules will do.
02
Direction
We design options for the logo and colours from what the research finds, and pick one to take further.
03
Design
We design the identity and write the voice, then refine both until they work on a business card, a website and a social post.
04
Sign-off
Will and Dave sign the work off, then hand you the guidelines and the finished files.