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Officine Italia

The gondola logo in black on white, above the Officine Italia name and MMXVII.

Project details

Client
Officine Italia

A gondola logo and one home page tied together Officine Italia’s language classes, cooking workshops and tours of Italy, sold from Johannesburg.

The home page: Speak, Cook, Travel over a photograph of the Grand Canal.

Brief

Officine Italia’s three offers share little but the country, and one customer might book any of them. The site was built to offer all three without making visitors choose first.

The gondola and gondolier alone, in black, above a broken reflection.
An Italian language workbook open on a café table, the logo printed on its page.
Business cards on marble, the logo in white over Rome at dusk.

Colour

  • PrimaryBlack#000000
  • SecondaryAntique Gold#877340
  • AccentGraphite#6E6E6E
  • GroundWhite#FFFFFF

Type

  • Aa, set in Grandesa HandrawnPrimaryGrandesa Handrawn
  • Aa, set in Venice SerifSecondaryVenice Serif
  • AaAccentNothing You Could Do

Approach

  • One logo

    A Venetian gondola and the founding year, MMXVII, favouring none of the three offers.

  • Three doors

    Speak, Cook and Travel were set side by side on the home page.

  • Antique gold

    The one colour in the design, kept for prices and enquiry buttons.

The tours page: trips across Sardinia, Tuscany, Puglia and Umbria, gold quote buttons.
The site on a phone in an aeroplane seat, Speak and Cook showing.
A leather apron at a floured bench, the gondola debossed on the pocket.
Copper pans hanging from a brass rail, a printed Officine Italia swing tag on one.

Result

Speak, Cook and Travel each opened from the home page’s first screen, and a booking never left the page it began on. Travel led to seven regions of Italy.

A leather passport cover on a stone windowsill in Italy, a South African passport inside, rooftops beyond.
A linen apron worn at a kitchen bench, the gondola logo printed on its bib.
A leather holdall on a trunk in a warm Italian room, an Officine Italia tag on its handle.
A hand-stitched leather bookmark in a stack of old books, the gondola logo debossed on it.
A leather passport cover on a stone windowsill in Italy, a South African passport inside, rooftops beyond.
A leather holdall on a trunk in a warm Italian room, an Officine Italia tag on its handle.
A hand-stitched leather bookmark in a stack of old books, the gondola logo debossed on it.
A linen apron worn at a kitchen bench, the gondola logo printed on its bib.

Credits

Design and build
Will Derman