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Ogese Group

The group wordmark in gold serif capitals over a dark world map traced with city lights.

Project details

Client
The Ogese Group

From the first screen, one website introduced all three Ogese businesses, in media, ventures and real estate, under a refined group logo.

The lockup on black: the gold diamond mark beside THE OGESE GROUP in grey.

Brief

Ogese Media, Ogese Ventures and Ogese Makao trade in different markets across Africa. A visitor who arrives for one will not know the other two exist.

Black cards with gilded edges, the monogram in clear varnish, a lit skyline behind.
The diamond mark alone on black, in gold.
The Investments page from its top: Strategic investment in Africa’s innovators, over a city at night.
The lockup in gold over a dark map of Africa traced with city lights.
The Ogese Media mark on black, in red.
The Ogese Ventures mark on black, in green.
The Ogese Makao mark on black, in gold.

Colour

  • PrimaryOgese Onyx#1A1816
  • SecondaryWarm Grey#7A726B
  • AccentDeep Gold#B8962E
  • GroundIvory#F5F0E8

Type

  • Aa, set in OptimaPrimaryOptima
  • AaSecondaryPlayfair Medium

Approach

  • Logo

    The group’s gold diamond was refined, and Media, Ventures and Makao kept their own marks, in red, green and gold.

  • Three sections

    One per business, each under the same group logo.

  • Two typefaces

    Optima for headings, Playfair for anything longer, so short and long never shared a voice.

The site open on a laptop at night, a lit city skyline through the window.

Result

A visitor who came for one Ogese business met all three on the first screen, each with a section of its own under the one group logo.

The home page from its top: African origin. Global ambition. over the city at night, then Three companies, one commitment to excellence.
A high-floor boardroom at sunset, Ogese Group papers laid along the table.
The cards on a boardroom desk at night beside a fountain pen and a cut-crystal glass.
Still from the site in use: a full-screen business slide, gold navigation on onyx.
The About page from its top: The Ogese Group over the boardroom, then the three companies, each under its own mark.
The Real Estate page from its top: Creating space. Building value. over the coast at dusk, then three of its homes.

Credits

Design and build
Will Derman