Email Marketing

Service details

Includes: Set-up, List, Design, Build, Emails, Newsletters, Reports
Refined and signed off by: Will Derman, Dave Derman
Note: Who should own our Mailchimp account and email list?

A stock welcome email says “Thanks for subscribing!” and not much else. Every one of your emails, subject line included, names something only your business has, such as this week’s stock or the person who’ll reply.

Scope

Set-up
An account and domain that stay in your name, set up so Gmail and Outlook can check it’s really you.
List
Sign-up forms on your site, added in its content management system (CMS) if it has one. Emails go only to people who signed up.
Design
Your brand in every email, from a design that lives in your account. The design files stay with the studio.
Build
The emails coded from the design and put into your account.
Emails
A welcome when someone signs up, and emails when they buy online or go quiet.
Newsletters
On a monthly plan, newsletters and offers that we write, design and send, from your news and photos.
Reports
A report each month in plain words, on a monthly plan. It leads with what people clicked. Your newsletter graphics as finished files.

David Muirhead’s email announcing a new book, open on a laptop on a bed, a mug and a brass lamp beside it.

Process

01
Brief
We take your brief, read where your list came from, and propose in writing what to send.
02
Design
We write the words, or edit yours, and design how your emails look, then refine both.
03
Code
We code each email and check it against the design, and add sign-up forms to your site as needed.
04
Sign-off
Will and Dave test every email in the apps your customers use, then send it or switch it on with your yes.